Tuesday, February 02, 2010

Talk about "Big Hair"

A New Zealand airline is offering $1,000 to anyone - bald or willing to be bald - who will agree to tattoo their dome with an advertisement for their new domestic check-in procedures. The tattoos are temporary and only last two weeks. (Just kidding !!!)

The idea is pretty genius, if I may add my personal opinion. Everyone spends a lot of time in line at the airport, staring at the back of the person's head in front of you. What a great place to talk to consumers!

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